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Cellhire on track at Moscow Athletics Championships

The IAAF World Athletics Championships in Moscow has provided the opportunity for Cellhire, the international mobile solutions specialist, to further develop its relationship with MegaFon in preparation for the Sochi Winter Olympics in 2014 and beyond.

Cellhire is delivering over 1,000 connections at the event as both business and media descend on Moscow for the Championships. Cellhire is offering voice and data connections, supporting live reporting from the event to news desks around the world. The World Athletics Championships is moving to Beijing in 2015 and London in 2017, allowing Cellhire to repeat the success it enjoyed in 2008 and 2012 at the Beijing and London Olympics respectively.

In September 2012 Cellhire opened a new office in Moscow to capitalise on the expanding Russian market and to be ready for the major events that Russia is due to host in the near future such as the 2014 Sochi Winter Olympics and the 2018 FIFA World Cup.

Martyn Stevens, Director of International Business Development at Cellhire says “Our progress in Russia has developed at a great pace, strategically manoeuvring ourselves to make the most of the up and coming Winter Olympics and World Cup. Our tried and tested partnership with MegaFon has proved to be strong and we are really excited to be working with them moving forward”.

Commenting on the Cellhire and MegaFon partnership in 2013, Bogdanova Nadejda, Senior Development Manager of Small and Medium Business at Stolichny branch MegaFon said: “The unique offers we have with Cellhire have put us in an excellent position to maximise the inbound opportunities coming to our region.”

The Sochi Winter Olympics start in Sochi on the 7th February 2014 and Cellhire has already secured some major customers for the event with some customers requesting delivery as early as August 2013. Cellhire is also offering the latest in 4G technology at Sochi through its unique partnership with MegaFon, delivering mobile data up to ten times faster than 3G.

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