IoT, Partners, UK News

Cellhire appoints Head of Sales – M2M & IoT Connectivity, Duncan Griffiths, to drive strategic growth

Global M2M and IoT mobile data specialist Cellhire has appointed Duncan Griffiths to the newly created position of Head of Sales – M2M & IoT Connectivity. His responsibilities include leading the strategic M2M and IoT sales focus for Cellhire in the UK, France and across Europe to drive additional growth in this space. He joins Cellhire from BT, where he was Head of Sales – M2M and IoT Connectivity.

Duncan Griffiths, Head of Sales – M2M & IoT Connectivity

Griffiths’ 35 years’ experience in mobile includes 10 years at BT in the Head of Sales position, where he worked with different MNOs and service providers and developed a deep understanding of the M2M and IoT connectivity market.

At Cellhire Griffiths will lead the Group’s strategic sales focus for M2M & IoT connectivity, helping to shape business identity and bring new products and solutions to market.

Griffiths comments, “It’s a significant and exciting time to join Cellhire. As a direct wholesale partner of the top three UK MNOs, and through the capabilities of its full MVNO eSIMsmart, Cellhire offers extremely competitive M2M and IoT commercials across a wide range of networks and tariffs. Additionally, Fixed IP, Custom APN, Multi-IMSI, as well as access to standard roaming networks and 40+ global local network agreements, mean Cellhire can offer roaming and in-country deployments, ensuring commercial and network flexibility.

“Additionally, Cellhire provides real-time SIM control across multiple networks, through its self-service Atlas SIM Management & Billing Portal, which employs network-level APIs.

“Cellhire’s capability aligns to what customers demand in deploying critical M2M and IoT solutions, including technology and network choices on a local and global basis. With my deep and extensive experience in the market, I’m looking forward to shaping Cellhire’s M2M and IoT sales strategy, and further advancing the company as a global M2M and IoT mobile data specialist.”

Martyn Stevens, Cellhire Group CEO, says, “Duncan joins Cellhire at an exciting time as we gear up our sales resource both in the UK and France to drive growth in the M2M & IoT and Indirect Channel.

“The M2M and IoT space in telecoms continues to grow rapidly. With 2G/3G sunsetting, PSTN switch off and continued 5G rollouts, the opportunities will open up even further as businesses look for a connectivity upgrade path. Duncan’s specialist knowledge will support the business globally, but his main focus and remit is to drive sales in the UK, France and across Europe.

“Duncan joins us from BT where he has been Head of Sales – IoT Connectivity Solutions for the past 10 years. Duncan is well known in the industry and his career background, working with different MNOs and service providers, ensures he is well placed to lead our strategic sales focus in this space.”

About Cellhire

Cellhire ( is a leading global telecoms provider of mobile communications, M2M and IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001:2015, the internationally recognised quality standard. Cellhire is Investors in People (IIP) certified and won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS), due to the implementation of information security management systems and best practices regarding information security.