UK News

Cellhire Growth Plans Accelerate with Investment from LDC

Global IoT and mobile data specialist Cellhire has secured a significant investment for a minority stake from leading mid-market private equity firm LDC.

The partnership with LDC will accelerate substantial growth plans at Cellhire and help the management team to expand its product and service offering and further develop its Internet of Things (IoT) proposition.

Headquartered in York, Cellhire offers high-speed and secure ways for businesses and partners to stay connected worldwide. It has built key partnerships with UK mobile network operators (MNOs) Vodafone, O2 and EE through long established ISP agreements. Internationally it has developed partnerships with more than 40 MNOs and rolled out its first Full MVNO on the Orange network in France. Recently it has worked with China Unicom at the Beijing Winter Olympics and has established a commercial agreement with Qatari MNO Ooredoo for the FIFA World Cup. Cellhire serves customers across multiple distribution channels including B2B, B2C, White Label, Partner and M2M/IoT wholesale airtimes from offices in the UK, Germany, France, Japan and the USA.

In recent years the business has invested in the development of Atlas™, its proprietary Billing and SIM Management Platform as well as expanding its M2M, IoT and eSIM capabilities. This has underpinned strong growth with turnover increasing by 42% between 2019 and 2022, from £19.1m to £27.1m. 

Tim Williams, Chairman, Cellhire

LDC is backing the existing management team, led by Chairman Tim Williams and Group CEO Martyn Stevens. The investment was led by Dan Smith, Partner and Head of Yorkshire at LDC, alongside Investment Director Will Scales and Investment Manager Ana-Maria Garaba.

Tim Williams, Chairman at Cellhire, said: “Our team has worked incredibly hard over the last couple of years to strengthen our range of products and services. With LDC’s support we’re now at an exciting stage of our journey to broaden our proposition through technology and service.”

Dan Smith, Partner and Head of Yorkshire at LDC, added: “We are excited to be backing Tim, Martyn and their team. They are at the forefront of innovation in the sector and we see there is huge scope to grow the business particularly as the business develops its IoT offering and the market opens up to a growing number of use cases. We’re looking forward to supporting them as they continue to expand their proposition across the world.”

Tim Williams was named one of the UK’s Top 50 Most Ambitious Business Leaders in 2020.

Cellhire was advised by KPMG, CiL and Addleshaw Goddard.

LDC was advised by Alantra, Squire Patton Boggs, Strategy& and Grant Thornton.

About Cellhire

Cellhire ( is a leading global telecoms provider of mobile communications, M2M/IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001:2015, the internationally recognised quality standard. Cellhire is Investors in People (IIP) certified and won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS), due to the implementation of information security management systems and best practices regarding information security.

About LDC (

  1. LDC is the private equity arm of Lloyds Banking Group and is authorised and regulated by the Financial Conduct Authority.
  2. LDC has committed to invest in at least 100 mid-market businesses over the next five years.
  3. LDC has a portfolio of 90 businesses across the UK, across a broad range of sectors including Construction & Property, Financial Services, Healthcare, Industrials, Retail & Consumer, TMT, Travel & Leisure and Support Services.
  4. LDC has a nationwide network of regional offices to provide a local presence to the businesses and communities it supports.