Cellhire, the international mobile communications specialist, has committed significant resource over the last two years to break into the Russian market in preparation for the Sochi 2014 Winter Olympics. Milestones have included opening a Moscow office in September 2012 and establishing partnerships for delivering products and services within Russia.
Around 15,000 connections have been delivered by Cellhire for the Winter Olympics through their partnership with MegaFon, the Russian mobile network. Leading media companies from around the world and numerous Olympic organisations have been using Cellhire’s products and services on location from as early as August 2013 as they geared up for the Games. Cellhire has successfully worked with MegaFon at other major events in Russia as recently as the World Athletics Championships in Moscow in 2013.
A Russian presence for the company has been critical to achieving success in Sochi and enables the business to capitalise on the FIFA World Cup in Russia in 2018.
Tim Williams, Chairman and CEO of Cellhire said, ‘Our record year at the London Olympics working with key sponsors, Olympic organisations and some of the world’s biggest media corporations has given us great momentum to build on at events outside of the UK. We are delighted with our success in Sochi and our progress in Russia over the past 18 months.’
Cellhire’s unique agreement with MegaFon has enabled the company to offer English voicemail services and 4G coverage in Sochi. No other Russian networks will be offering these services making Cellhire’s mobile offers some of the best and fastest available at the Games.
Commenting on the Cellhire and MegaFon partnership, Bogdanova Nadejda, Senior Development Manager of Small and Medium Business at MegaFon said: “The unique offers we have with Cellhire have put us in an excellent position to maximise the inbound opportunities coming to our region in the near future.”
Cellhire is offering both voice and data connections in Sochi, supporting live reporting from the event to news desks around the world.