IoT, Partners, UK News

Cellhire empowers its global IoT connectivity offering with OV’s cost-effective, permanent roaming solution

The offering is open to Cellhire’s channel partners and client base

(22 August 2023) York, UK. Cellhire, a specialist in mobile communications, M2M/IoT services and data connectivity, announces a strategic partnership with OV, a provider of resilient and robust IoT connectivity. The partnership eliminates excessive charges for roaming IoT devices by giving Cellhire’s clients and channel partners access to more than 600 direct roaming agreements globally, in a permanent roaming solution.

“As the demand for IoT devices continues to rise, businesses are increasingly deploying IoT solutions that span multiple countries, allowing them to enhance productivity and streamline operations on a global scale,” says Matt Bennett, Cellhire UK Managing Director.

“However, many businesses persist in using traditional voice and data SIM cards to fuel their IoT connectivity. As these SIM cards were not designed for this purpose, it often results in high roaming charges being incurred that prompt the MNOs to resort to abrupt SIM disconnections.”

“Consequently, IoT devices become inoperable causing disruptions to vital services without any prior warning,” he adds. “Our partnership with OV effectively addresses these challenges for our customers and partners.”

Major advancement

The multi-network partnership allows Cellhire to deploy tens of thousands of SIM cards remotely. It also marks a major advance for the company allowing it to provide more dependable and cost-effective IoT connectivity solutions for devices that frequently move between different countries.

Bennett comments, “Cellhire understands the importance for our customers and channel partners of having smooth worldwide IoT connectivity. The partnership with OV gives us a strong network infrastructure and expertise to help us provide a roaming solution that’s future-proofed and fit for international operations.”

Paul Donaldson, Chief Revenue Officer at OV, welcomed Cellhire as a partner, stating, “Cellhire’s innovative solutions as a global telecoms provider make this an excellent partnership, and we are excited to accelerate and simplify IoT connectivity for its customers. The partnership brings together both the technical and commercial strengths of both companies to deliver exceptional IoT connectivity solutions to customers worldwide.”

This announcement further enhances Cellhire’s IoT offering which includes global roaming with access to 40+ MNOs and seamless UK connectivity through its unsteered multi-network solution. Cellhire also provides convenient UK and global single networks, and reliable services across Europe through its full MVNO on Orange France.

About Cellhire

Cellhire ( is a leading global telecoms provider of mobile communications, M2M/IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001, the internationally recognised quality standard. Cellhire has worked with Investors in People (IIP) since 2004 and holds the We Invest In People Gold standard. Additionally, the company won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS).   Cellhire recently secured a significant investment from mid-market private equity house LDC for a minority stake, to accelerate its substantial growth plans.

About OV

OV has a unique perspective on connectivity and IoT. The brand sits within the Manx Telecom group of companies, leveraging Manx Telecom’s high-quality mobile network infrastructure, engineering expertise, and global network agreements with other mobile network operators, to provide global cellular connectivity to IoT and mobile service providers, in the UK and other international markets.

Twitter: @OVconnects

IoT, Partners

Creating Added Value for Channel Partners in the IoT Connectivity Market

😀 New incremental annuity revenues
🤝 Account stickiness 
💬 New conversations – tomorrow’s revenues are here today
🚲 Get there before your competition eats your lunch

As the Internet of Things (IoT) market continues to gain momentum, channel partners are presented with new opportunities to provide IoT connectivity solutions to their customers. However, to truly add value and stay ahead of the competition, channel partners must understand the key strategies for success. In this blog post, we will explore how channel partners can create added value in the IoT connectivity space and capitalise on the growing demands of IoT communications across mobile and reseller channels.

1. Initiate the IoT Conversation Early

To prevent customers from drifting away to other providers, it’s crucial for channel partners to engage in early conversations about IoT requirements. With existing customer relationships and current products and services already on the market, channel partners are best positioned to proactively discuss IoT possibilities. By initiating these conversations before the need arises, partners can stay ahead of customer demands.

2. Start Small and Keep Benefits Tangible

While IoT connectivity may seem complex, it’s important to start with small and simple solutions. By focusing on tangible business benefits that are easy to understand, channel partners can showcase the value of IoT. This approach allows customers to experience the benefits first-hand and gradually expand their IoT capabilities.

3. Deploy the Right Solution

IoT connectivity is more than just inserting a data SIM into a device. It involves a holistic approach that includes selecting the right SIM, network, platform, and commercial modelling. It’s crucial to avoid deploying inadequate solutions, such as using retail SIMs or mobile broadband SIMs for mission critical IoT applications. Channel partners must ensure they connect their customers with the appropriate connectivity to avoid potential disasters.

4. Position as Experts in the Industry

Avoid providing consumer-facing connectivity solutions without the necessary security, infrastructure, and service level agreements (SLAs) required for reliable, always-on service. Instead, position yourself as an expert in a specific vertical or sector, or leverage the expertise of trusted partners like Cellhire. By focusing on specialised knowledge, channel partners can provide comprehensive solutions tailored to their customers’ unique needs.

5. Leverage Expertise and Broad Experience

Channel partners should concentrate on fostering strong relationships with customers while expanding their capabilities to include IoT connectivity solutions. By partnering with experienced providers like Cellhire, channel partners can offer scale, resilience, pedigree, and expertise. Cellhire’s extensive experience, demonstrated by its satisfied customers across multiple sectors, ensures reliable support and successful implementation.

6. Partner for Success

To deliver comprehensive IoT solutions, channel partners should create opportunities and partner with specialists like Cellhire. By aligning with trusted providers such as BT, channel partners can protect their reputation while gaining support for new opportunities. Cellhire offers the necessary support during the initial stages and grows alongside partners as their capabilities expand.

7. Embrace the Growing Market

The rise of IoT presents both a threat and an opportunity for channel partners. The entire market is experiencing upward growth, and new partners with different specialties are entering the IoT arena. To capitalize on this trend, channel partners must stay aware and prepared for changes ahead. By being proactive, opportunities will emerge that allow channel partners to thrive in the evolving IoT landscape.

In the fast-growing IoT connectivity market, channel partners have a unique opportunity to create added value for their customers. By initiating early conversations, deploying the right solutions, and positioning themselves as experts, channel partners can meet the increasing demands of IoT communications. Collaboration with trusted partners like Cellhire and staying adaptable to market changes will ensure that channel partners stay ahead of the curve and continue to provide valuable solutions to their customers.

To find out more IoT Connectivity or about becoming a Cellhire Partner, contact us on the details below: 

Phone: +44 (0)1904 610610


IoT use cases within healthcare

IoT Within Health Care

The healthcare sector is a fast paced industry which looks for the most efficient and cost-effective ways of working. Over the past few years the sector has developed dramatically with the help of IoT and we are now starting to see technologies that we have only dreamt about taking physical form.

This is an opportunity you don’t want to miss out on, because your current healthcare contacts could unlock you hidden revenue by offering more than just the basic IoT.

It is key to acknowledge this progress and appreciate where this could lead us in the future. IoT is taking many industries by storm but one with the biggest impact on society is within healthcare, which is why we are here to round up our top 5 use cases.

Smart beds – Monitor beds for movement and wetting while having an easy way for patients to call for help or control the bed. This provides a better patient experience and increases employee efficiency.

Dose management – Control the amount of medicine being distributed to reduce readmission rates and lower costs due to better long-term management. This also increases employee and patient experience.

Independent living – Technology now gives people suffering with conditions such as dementia an opportunity to live independently with bed sensors, GPS/movement trackers and drug management.

Remote condition communication – Ambulances which are connected are allowing paramedics to be continuously connected to the emergency doctors, providing a way to share patient details and symptoms before they even reach the hospital. This creates better efficiency and improves waiting times.

Wearables – Wearable IoT devices assist teams in collecting data about patients sleep patterns, temperature and heart rate. It immediately transfers the data to nurses and is also ideal for offsite management.

IoT Within Health Care

As you can see from these use cases IoT is reshaping the world of healthcare making hospitals and home living more efficient with better patient and employee experience. So which IoT solutions do you currently offer to your clients and what will you begin to offer now?

At Cellhire we help you push the boundaries of technology with over 30 years’ experience in the industry and are continuously looking to support businesses in welcoming IoT to their everyday processes. To find out more about how we can support you with IoT click here.

IoT, Partners

What are the capabilities of an IoT eSIM?

eSIM is not a new topic, indeed the requirement for eSIM has been around for some time, however the reality is that there have been very few deployments. Cellhire have recognised the potential benefits for eSIM and our investment in our own MVNO now allows us to meet the requirements of OEMs, device manufacturers and distributors.

An eSIM is embedded in a device and eUICC allows network operators & MVNOs like Cellhire to send SIM profiles over the air (OTA) — without needing physical access to the device.

What does an enterprise IoT deployment look like with eSIM?

Remote Provisioning:

Certain use cases might mean you don’t know the end destination of your devices and provisioning them prior to deployment can often prove difficult.
The ability to send devices into the field first and provision them with the needed SIM profile after is one of the biggest advantages of eUICC-enabled eSIMs and allows for a streamlined supply chain, meaning companies can avoid manufacturing bottlenecks and dead on arrival devices.

Improved Scalability:

Companies can scale their IoT projects more easily because they no longer have to plan for SIM card trade-outs, which can be costly. Every device contains the same hardware and software combination while being flexible to different local networks, meaning you can choose the device’s network after it’s deployed.

Improved Flexibility:

Flexibility is crucial for many IoT projects – eSIM devices typically have an extended battery life, especially those that operate on LTE-M or NB-IoT network protocols. They are more compact and better sealed for use cases that will require the device to be deployed outdoors, underground, underwater or in unusual environments.

eSIM deployment in 3 steps:

Step 1: Refine your eSIM approach

  • Will you need to access and remove SIMs, or will they be embedded in the device?
  • What is the total expected lifespan of your devices? Will they be deployed outdoors and/or in adverse temperature and weather conditions?
  • Will the devices be static (deployed in one place for their entire lifecycle) or mobile (moving from place to place on a connected vehicle, for example)?

Taking the time to answer these questions and build an eSIM strategy that matches your needs will help you future-proof your connected devices against network and location changes and ensure that the technology you choose will last throughout the devices’ lifecycle.

Step 2: Consider eSIM variables

Once you’ve defined the needs of your use case, you can look more closely at your options and determine which approach and provider work best for you. No matter what, you’ll want to choose an eSIM that’s designed for IoT applications and includes OTA programming capabilities up to date with GSMA standards. Beyond those basics, here are some options to consider:

  • Ruggedized eSIMs (if your devices will be deployed outdoors or in adverse conditions)
  • Long-lasting eSIMs (if your devices will be deployed for a decade or more, make sure the hardware is designed to stand the test of time)
  • A carrier-agnostic provider (Cellhire offers the flexibility to switch between networks around the globe without the need for time-consuming negotiations with our own core MVNO and 41 global network agreements)
  • Access to several cellular technologies and networks (2G, 3G, 4G LTE, and LPWAN options such as Cat-M1, Cat,1, and NB-IoT)

Step 3: Deploy and manage your devices with eSIM

With a carrier-agnostic provider like Cellhire, you’ll retain the ability to manage devices in the field and receive instant alerts when a problem is detected — for example, if a device loses connectivity, appears outside its expected geographical boundaries, or experiences hardware or software glitches. When you use Cellhire IoT SIM Management Portal, you can easily download new carriers and SIM profiles to your devices, optimizing coverage and even costs.

If you want to find out more about how IoT could support your customers projects or if you’re interested in partnering with Cellhire, don’t hesitate to get in touch:

Phone: +44 (0)1904 610610

Hints & Tips, IoT, Partners

Preparing for 2G & 3G Sunsets

In the mobile industry, a sunset is when a Mobile Network Operator (MNO) phases out one of its networks so that all devices or services that still solely rely on that service will no longer be connected. In the case of the 2G & 3G sunsets, this will affect connections relying on 2G/3G for devices & services across the globe. This blog will explore when & why the 2G & 3G sunsets are occurring, how they will affect end users & businesses and how best to prepare for the sunset.

What are the 2G & 3G Sunsets?

This may be the first time you’re hearing of sunsetting, but it is not unusual, it happens to make room for better technology services. 2G & 3G networks are much slower and less efficient and are being shut down to free up more space on the cellular spectrum for MNOs to expand their 4G and 5G capability on a wider basis. The operational complexity of running multiple networks on a spectrum is then reduced and makes room for modern technologies which offer better cost and energy efficiency, enhanced functionality, and an improved customer experience.

When will 2G & 3G sunset?

The 3G sunset does not have one final date, its timeline is scattered across the globe. The variation is down to the individual mobile networks’ intention to stop supporting 3G connections. In the US, most of the largest wireless carriers will shut down their 3G networks by the end of 2022. In Europe, networks such as Vodafone announced they were to stop supporting 3G in 2020 and in the UK, 3G is expected to start shutting down at the beginning of 2023 but is expected to phase out all of its public 3G mobile networks by 2033 to facilitate the mass rollout of 5G.

Some carriers will continue supporting 2G connections for years, others may make an immediate transition to sunset on a specific date, in the US, most of the largest carriers have already shut down their 2G service back in 2020. In Europe, 2G services are expected to last until 2025, but MNO’s will likely start re-farming spectrum before then. However, dates and announcements are constantly changing and so it’s important to be aware of how the sunset may affect you by checking with your MNO provider.

What does this mean for me?

If you’re now beginning to worry about how the 2G & 3G sunsets will affect you, do not panic as most consumer devices, like phones for example, support multiple generations of cellular technology. Even if your device still relies on 2G or 3G from time to time, most likely it will still run as usual after the sunsetting, as 4G and 5G are expected to be more widely available, however it is worth checking that a device that supports 2G/3G fallback has the latest device OS & firmware running. If your home or office has security and alarm systems that use a mobile network, most likely these will still be relying on a 2G/3G connection, fortunately most home security companies have been attempting to migrate customers from 2G/3G to 4G networks, ensuring that their services remain operational. Example technology in the home or business that may also be affected is:

  • Medical alert devices (fall detectors, communicators, etc.)
  • Fire alarms
  • Inventory trackers
  • Smartwatches
  • E-readers (Kindles etc.)
  • GPS trackers

The 2G & 3G sunsets most likely will have the biggest effect on businesses using IoT solutions that rely on 2G/3G networks, like cars with tracking and response systems installed, for example. As many as 40% of Mobile Personal Emergency Response System (mPERS) devices that cover critical medical use cases still rely on 2G/3G networks, which will result in a wave of poor customer service if not switched over to a secure 4G/5G connection.

How do I prepare for the 2G & 3G sunsets?

While most end users and business owners may not need to worry about the 2G & 3G sunsets, it is useful to enquire about your devices to ensure all systems are up to date and support 4G/5G connectivity, as some technology may still rely on 2G/3G networks without you realising. Depending on how old the product is, you may be eligible for a hardware or software upgrade. Despite the 2G & 3G sunsets, low bandwidth solutions are still cost-effective and relevant for businesses and so MNOs are looking at next-generation LTE technologies such as LTE-M and NB-IoT to replace 2G/3G connectivity in these circumstances. Such technologies can help futureproof to avoid obsolescence for the years to come. It’s recommended to start enquiring about your devices now to see what connections might need replacing.

Although the 2G & 3G sunsets are likely to cause complications, it does also bring many benefits for both the end user and businesses. MNOs can transition to more high-capacity and energy-efficient networks, like 5G, so customers can benefit from faster connectivity speeds and lower latency. 5G is also said to be much better suited for machine-to-machine applications as it is designed to handle very large number of devices. The next generation of LTE technologies is said to offer improved battery life and low power consumption as well as overall lower costs. Overall, the 2G & 3G sunsets will make room for improved connectivity that is required today.

Discover how Cellhire can help transition your connectivity away from 2G & 3G. Whether it be updating your cellular service to a newer technology or upgrading your devices to continue operating after the switch off, get in touch with a Cellhire connectivity expert to find out more about Cellhire products and services.

Call: +44 (0)1904 610610

IoT, Partners

Is Cellular IoT Connectivity Really a Better Data Solution for your Customers?

Cellular IoT connectivity is the technology that connects physical objects to the internet using cellular mobile networks like Vodafone, O2 or EE, just as a regular SIM card does. An IoT SIM however is not a mobile broadband SIM, a regular mobile broadband SIM card only provides connectivity and does not include the additional functionality offered by IoT connectivity providers. IoT SIM cards can help improve and make it easier to scale your business by attracting more customers, reducing costs, and beating the competition. This blog will highlight some of the core benefits an IoT SIM card can offer and why this is a better data solution for your customers.

What Does an IoT SIM Card Offer?

Flexibility of Contracts, Costs and Coverage:

Regular Mobile Broadband SIMs have often proven difficult to manage at scale and deploy over many regions at a reasonable cost, IoT SIMs however provide much more flexibility and open possibilities such as:

  • Flexible Commercial Structures – Contract terms that accommodate your specific business needs and let you stay in control over your usage volume and billing date for example.
  • Local Multi-Network Access – A single IoT SIM can prioritise the strongest signal available by automatically switching between networks seamlessly on a global scale. No more switching SIMs for international roaming.
  • Flexibility Over Managing Your SIM Estate – Pause, resume and cancel a SIM or edit its associated terms remotely.

A New Level of Management & Control

Many IoT devices don’t provide screens that offer user interface settings, data usage or their network status and so most operators offer a type of SIM Management Portal instead. This can offer your business and customers real-time insights into the data volume used, connected networks, costs associated with devices and the ability to control and manage these options anywhere and at any time.

Access & Security:

Regular Mobile Broadband SIM cards assign dynamic IP addresses to a device, and this changes each time it may establish a connection making it very difficult to gain remote access to the SIM. IoT SIMs on the other hand can use private static IP addresses in combination with a VPN, public static IP addresses, and private APNs meaning a device can be accessed remotely wherever the location, once deployed. Log into your device to manage, change and execute commands while it’s out in the field. The majority of IoT SIMs are ruggedised, preventing the risk of failure in critical IoT solutions and with every device being kept separate, the data being transmitted is protected, with private APNs controlling network access and secure VPNs in place, your IoT devices will be safe against unauthorised access.

How Does This Benefit a Business?

IoT solutions can help businesses become more successful by:

Advancing Equipment Maintenance

  • IoT sensors in the manufacturing industry can help determine which equipment requires maintenance and what type of care it needs.
  • Machinery with built-in sensors can notify staff about breakdowns and delivery schedules, working to reduce risks and predict future issues.
  • The IoT SIMs implemented in such equipment could help save thousands of pounds in maintenance costs.

Making Employees More Productive

  • IoT smart sensors implemented in offices and manufacturing areas can collect employee data regarding performance, employee engagement and other activities.
  • This data can used by managers to effectively manage staff and distribute their time and effort more successfully to aid the working environment and efficiently use the working hours available.

Enhancing Security

  • IoT SIMs integrated into equipment means machinery can respond much quicker to any security risk as its reaction time is much faster than that of a human operator.
  • In addition to this, security systems learn from previous risks and become even more efficient in predicting and spotting a threat to the system.

Expanding Your Global Capability

  • With a new level of seamless coverage, use a single SIM for global IoT connectivity and gain access to new connectivity partnerships on a global scale.
  • Create or expand projects internationally to open new opportunities and maximise revenue, all while keeping your costs down through a single IoT solution.

Improving The Customer Experience

  • Implementing IoT data analytics can allow you to analyse data usage to gain a better understanding of customers’ behaviour, helping you to predict their future needs or actions.
  • This can aid marketing in terms of effective targeted advertising or promotional campaigns using the data gathered.

What Can Cellhire IoT Connectivity Solutions Provide You?

  • IoT proposition that meets the demands of critical IoT solutions
  • Global Network Capability – Single Network, Multi-Network, International & Roaming.
  • SIM Management Portal – Network agnostic, reporting, automation & control white label capabilities.
  • Security – Secure and resilient networks with resilient DVPN providing private & public static IP
  • Flexible Commercials – Flexible commercial structure designed for IoT use cases including Pooled, Individual, Bundles & Cellhire Flex to deliver increased margin opportunities
  • IoT Grade SIM – Ruggedised IoT SIM, preventing the risk of failure in critical IoT solutions
  • Dedicated Support – Sales & Technical Support Teams

IoT Connectivity solutions can help your business become more efficient and scalable by attracting more customers, reducing your costs and winning further competition in the industry. The additional functionality and flexibility provided by an IoT SIM card can future-proof your business enabling it to flourish, while businesses that neglect to implement innovative connectivity face a risk of losing customers and profits. Don’t wait around, enquire about becoming an Cellhire IoT Connectivity Solutions Partner today.

Call: +44 (0)1904 610610

IoT, Partners

What are the Advantages of Cellular IoT Connectivity?

IoT requires consistent connectivity to construct networks and share data. Cellular IoT is one connectivity option, which operates in the licensed spectrum. This means it can only be used when assigned exclusively to operators for independent usage, ensuring reliability through a relatively consistent infrastructure. Cellular connectivity solutions are generally provided by larger operators who have access to licensed spectrum, as this comes at a higher cost. However, the global cellular standards means that IoT hardware is more easily obtained, the devices operational lifetime is generally much longer, and it’s virtually guaranteed by the network operators to be more reliable than other connectivity options. So, what are the core advantages of cellular IoT connectivity?

Global Coverage

The most reliable and logical connection option is cellular connectivity, with cellular towers already in place across the world and network gateways supporting remote deployments, cellular IoT connectivity can provide nearly ubiquitous global coverage. The extensive coverage already in place allows the management of devices being deployed in different areas of the world, which is key for IoT projects where accessing the data is essential. In most cases, you’ll be able to deploy as many devices to wherever they are needed and start operating straight away. Cellular roaming poses another option if you’re moving between regions or providing a solution in an unknown area, your provider will be able to facilitate seamless connectivity through a multi-network SIM. As 5G becomes more accessible across the world, cellular becomes a great solution for larger scale IoT deployments and will improve the overall speed and responsiveness of cellular connectivity.


Cellular is a top favourite among IoT connectivity solutions down to the increasing demand for extensive network coverage areas and low power consuming devices. The simplicity of deployment is a core advantage of cellular connectivity, deploy your device, activate your SIM to connect to your chosen network and you are all set. This SIM based connectivity disregards the need to set up to time consuming and complicated hardwired networks. With multi IoT device support, you can support millions of IoT devices through one use case. Cellular IoT connections are made up of several subcategories, meaning you can select the one that matches your data transmission needs and avoid paying for the most expensive solution. If your device doesn’t require constant connectivity and immediate reaction time, then you can choose a more affordable and suitable option for you. Emerging low power networks will help deliver the connectivity for the proliferation of devices & sensors and other cellular technologies like eSIM are quickly gaining popularity in the market, providing a flexible way to remotely connect devices throughout their lifetime, cost effectively, without needing a physical SIM card.


As cellular operates in the licensed spectrum, the performance and reliability of communication is guaranteed. Most IoT SIM cards provided for IoT devices can switch between network operators, unlike consumer SIMs, automatically connecting to the strongest signal available to ensure consistent connectivity and minimised downtime. Technicians can remotely track interlinked devices, they are able to connect, disconnect and troubleshoot wherever they may be located, rather than manually fixing the systems. This minimises operational inefficiencies and reduces field service costs significantly. Cellular IoT connectivity also has a much greater battery life, cellular sensors transmit great volumes of data on a global scale, without losing considerable battery power by switching off the receiving section of the cellular module for a fraction of a second. 5G IoT SIM cards even have the ability to remove fixed line through its QoS.


Security is another great advantage cellular connectivity holds over other solutions. As cellular networks use SIM cards for authentication, it proves difficult to hoax the identify of a device. With every device being kept separate, the data being transmitted is protected, with private APNs controlling network access and secure VPNs in place, your IoT devices will be safe against unauthorised access. Combining this level of security with a properly managed connectivity service will give you visibility and control that other connectivity options cannot give.

If you want to find out more about how cellular IoT connectivity could support your projects, don’t hesitate to get in contact with us on our details below:

Call: +44 (0)1904 610610

IoT, Partners, UK News

Cellhire appoints Head of Sales – M2M & IoT Connectivity, Duncan Griffiths, to drive strategic growth

Global M2M and IoT mobile data specialist Cellhire has appointed Duncan Griffiths to the newly created position of Head of Sales – M2M & IoT Connectivity. His responsibilities include leading the strategic M2M and IoT sales focus for Cellhire in the UK, France and across Europe to drive additional growth in this space. He joins Cellhire from BT, where he was Head of Sales – M2M and IoT Connectivity.

Duncan Griffiths, Head of Sales – M2M & IoT Connectivity

Griffiths’ 35 years’ experience in mobile includes 10 years at BT in the Head of Sales position, where he worked with different MNOs and service providers and developed a deep understanding of the M2M and IoT connectivity market.

At Cellhire Griffiths will lead the Group’s strategic sales focus for M2M & IoT connectivity, helping to shape business identity and bring new products and solutions to market.

Griffiths comments, “It’s a significant and exciting time to join Cellhire. As a direct wholesale partner of the top three UK MNOs, and through the capabilities of its full MVNO eSIMsmart, Cellhire offers extremely competitive M2M and IoT commercials across a wide range of networks and tariffs. Additionally, Fixed IP, Custom APN, Multi-IMSI, as well as access to standard roaming networks and 40+ global local network agreements, mean Cellhire can offer roaming and in-country deployments, ensuring commercial and network flexibility.

“Additionally, Cellhire provides real-time SIM control across multiple networks, through its self-service Atlas SIM Management & Billing Portal, which employs network-level APIs.

“Cellhire’s capability aligns to what customers demand in deploying critical M2M and IoT solutions, including technology and network choices on a local and global basis. With my deep and extensive experience in the market, I’m looking forward to shaping Cellhire’s M2M and IoT sales strategy, and further advancing the company as a global M2M and IoT mobile data specialist.”

Martyn Stevens, Cellhire Group CEO, says, “Duncan joins Cellhire at an exciting time as we gear up our sales resource both in the UK and France to drive growth in the M2M & IoT and Indirect Channel.

“The M2M and IoT space in telecoms continues to grow rapidly. With 2G/3G sunsetting, PSTN switch off and continued 5G rollouts, the opportunities will open up even further as businesses look for a connectivity upgrade path. Duncan’s specialist knowledge will support the business globally, but his main focus and remit is to drive sales in the UK, France and across Europe.

“Duncan joins us from BT where he has been Head of Sales – IoT Connectivity Solutions for the past 10 years. Duncan is well known in the industry and his career background, working with different MNOs and service providers, ensures he is well placed to lead our strategic sales focus in this space.”

About Cellhire

Cellhire ( is a leading global telecoms provider of mobile communications, M2M and IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001:2015, the internationally recognised quality standard. Cellhire is Investors in People (IIP) certified and won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS), due to the implementation of information security management systems and best practices regarding information security.

Hints & Tips, IoT, Partners

A Guide to M2M & IoT Essential Terms & Definitions

M2M/IoT is the hot topic of the industry, but it involves many acronyms and abbreviations, making it difficult to stay in the loop. This guide explores some of the essential key terms and definitions around M2M & IoT.

What is IoT?

The Internet of Things (IoT) involves data transferred over a network without human intervention or personal data usage.

The official definition describes IoT as the network of physical objects that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet.

IoT connections typically use smaller volumes of data under 1GB. It often requires a more technical configuration such as Fixed IP and/or Private APNs & VPNs for secure device communications and control. Connectivity may be restricted to a private network or be granted open internet access.

Use-case devices include meters, kiosks, digital signage, taxi connectivity, airport kiosks, electricity meters, mobile CCTV, tracking devices, wind turbines and other loT connected devices.

What is M2M?

M2M – Machine to Machine is the direct communication between devices using any type of communications channel without manual intervention by humans.

M2M is made up of data connectivity solutions that often do not require a Fixed IP, instead it uses a generic APN for open-internet access. Typically, M2M uses large volumes of data, from 1GB per month to 10TB on a single SIM.

The range of applications would include use in Mobile Broadband Routers, MiFi Routers, Peplink SIM bonding devices and mobile broadcast cameras. Use cases include instant site connectivity, broadband contingency, mobile broadcast connectivity and wireless mobile broadband for marine/transport.

What is an IP Address?

IP Addresses are a device’s unique identity on a network, enabling a device to access network resources, and in turn allow other devices to access the device.
An IP address serves two main functions, network interface identification and location addressing.
IP stands for Internet Protocol, think of it like a device’s phone number. You need one both to make calls out, and to receive them, just like you need an IP to share files with another user, browse the Internet, or make a video call. An example of an IPv4 IP address is

What is a Dynamic IP Address?

Dynamic IP Addresses are assigned automatically based on preconfigured settings in the network and dedicated DHCP servers (dynamic host configuration protocols), which manage a pool of IP addresses available for use. Dynamic IP addresses are not fixed to a device and can change.

What is a Static IP Address?

Static IPs are fixed – They don’t change.

What is a Fixed IP Address?

Fixed IP Addresses remain static and don’t change over time. Their use allows for opening two-way communication between the IoT device and the customer organisation’s servers.

What is a Public Fixed IP Address?

Public Fixed IP provides a static and a public IP address. It is unique on a global scale and allows for connections to an IoT device from any other host connected to the Internet. In this case, a standard Public APN is used.

What is a Private Fixed IP Address? 

Private Fixed IP provides a static and a private IP address. Such an address is valid only within a particular customer organisation’s network (which is an example of a private network). In this case, a customer-defined Private APN must be used.

What is an APN?

APN – Access Point Name is the name of a gateway and point of entry onto the Internet (IP network) from a mobile network.

Public APN – (Default network APN)

Private APN – (Corporate APN) is used to access a specific network. The traffic flows securely and directly from the IoT device via the mobile network to the customer’s private network, where it terminates. This traffic does not travel across the open-Internet.

What is a VPN?

VPN – Virtual Private Network is a layer of security for Internet access from an IoT device. It allows for the data exchange to remain confidential via encryption and decryption mechanisms. It is crucial when a device remains connected to the Internet via a public network, including Public APN.

What is LAN?

LAN – Local Area Network is a network of computers or devices that share common communications lines or wireless links to a server in a limited area, for example a residence or university campus. Computers and mobile devices use a LAN connection to share resources such as a printer or network storage.

What is WAN?

WAN – Wide Area Network is a broadband network that provides communication over a large geographic area. It requires high bandwidth and low latency. A network of bank cash dispensers or a company network with several offices all geographically distant, would be an example of WAN.

What is API?

API – Application Programming Interface is the technical interface that allows different applications to work with one another. API’s enhance user experiences by fostering connections between technologies.

What is LPWAN?

LPWAN – Low-Power Wide-Area Networks enables low power consumption and long-range wireless connectivity. It connects low-bandwidth devices with low bit rates over long ranges, allowing IoT devices to operate reliably for up to 10 years on a single battery charge.

What is Edge Computing?

Edge Computing improves response times and saves bandwidth by the computational processing of sensor data, bringing it closer to the logical edge of the network and individual sources of data. Instead of sending data to data cloud centres, edge computing ensures real time processing without latency.

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