IoT, Partners, UK News

Cellhire empowers its global IoT connectivity offering with OV’s cost-effective, permanent roaming solution

The offering is open to Cellhire’s channel partners and client base

(22 August 2023) York, UK. Cellhire, a specialist in mobile communications, M2M/IoT services and data connectivity, announces a strategic partnership with OV, a provider of resilient and robust IoT connectivity. The partnership eliminates excessive charges for roaming IoT devices by giving Cellhire’s clients and channel partners access to more than 600 direct roaming agreements globally, in a permanent roaming solution.

“As the demand for IoT devices continues to rise, businesses are increasingly deploying IoT solutions that span multiple countries, allowing them to enhance productivity and streamline operations on a global scale,” says Matt Bennett, Cellhire UK Managing Director.

“However, many businesses persist in using traditional voice and data SIM cards to fuel their IoT connectivity. As these SIM cards were not designed for this purpose, it often results in high roaming charges being incurred that prompt the MNOs to resort to abrupt SIM disconnections.”

“Consequently, IoT devices become inoperable causing disruptions to vital services without any prior warning,” he adds. “Our partnership with OV effectively addresses these challenges for our customers and partners.”

Major advancement

The multi-network partnership allows Cellhire to deploy tens of thousands of SIM cards remotely. It also marks a major advance for the company allowing it to provide more dependable and cost-effective IoT connectivity solutions for devices that frequently move between different countries.

Bennett comments, “Cellhire understands the importance for our customers and channel partners of having smooth worldwide IoT connectivity. The partnership with OV gives us a strong network infrastructure and expertise to help us provide a roaming solution that’s future-proofed and fit for international operations.”

Paul Donaldson, Chief Revenue Officer at OV, welcomed Cellhire as a partner, stating, “Cellhire’s innovative solutions as a global telecoms provider make this an excellent partnership, and we are excited to accelerate and simplify IoT connectivity for its customers. The partnership brings together both the technical and commercial strengths of both companies to deliver exceptional IoT connectivity solutions to customers worldwide.”

This announcement further enhances Cellhire’s IoT offering which includes global roaming with access to 40+ MNOs and seamless UK connectivity through its unsteered multi-network solution. Cellhire also provides convenient UK and global single networks, and reliable services across Europe through its full MVNO on Orange France.

About Cellhire

Cellhire (www.cellhire.co.uk) is a leading global telecoms provider of mobile communications, M2M/IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001, the internationally recognised quality standard. Cellhire has worked with Investors in People (IIP) since 2004 and holds the We Invest In People Gold standard. Additionally, the company won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS).   Cellhire recently secured a significant investment from mid-market private equity house LDC for a minority stake, to accelerate its substantial growth plans.

About OV

OV has a unique perspective on connectivity and IoT. The brand sits within the Manx Telecom group of companies, leveraging Manx Telecom’s high-quality mobile network infrastructure, engineering expertise, and global network agreements with other mobile network operators, to provide global cellular connectivity to IoT and mobile service providers, in the UK and other international markets.

Website: www.worldov.com
Twitter: @OVconnects

Education, Partners, UK News

5 Use Cases for eSIMs for Resellers

In the competitive landscape of mobile connectivity, it is important that as a reseller you keep on the front foot and ensure that you are constantly adding value for your customers. Integrating eSIMs into your portfolio can open new revenue streams for your business as well as offer your customers with a more adaptable, personalised, and environmentally conscious solution.  

eSIMs offer resellers the opportunity to tap into the growing demand for a modern and future-proof connectivity solution. By adopting eSIM technology, resellers can position themselves as forward-thinking and customer-centric partners, ready to cater to the ever-evolving needs of their customers.  


In order to be able to promote eSIMs to your customers, it is important to be able to showcase how this solution can work in practice for their business. To help, Cellhire has pulled together 5 use cases for eSIMs to help you to start a conversation with your customers.   

Use Case 1: Short-term travellers who require international connectivity  

Globe-trotting customers who are moving between continents on a regular basis face a range of challenges that can significantly impact their mobile communication experience while travelling internationally. Typically, their existing tariffs will expose them to roaming charges, leading to unexpected and burdensome bills upon their return.   

Customers often resort to inconvenient bolt-ons or add-on packages to mitigate roaming costs, but these come with restrictions and temporary relief. Managing multiple physical SIM cards becomes cumbersome, requiring customers to switch them out and risk misplacement or damage. While for business travellers who need to keep their primary number active when abroad drive a need for dual-SIM devices with traditional sim cards.   

With eSIMs, all these challenges are elegantly addressed. eSIMs can allow your travelling customers to connect to local networks seamlessly avoiding excessive roaming charges while maintaining uninterrupted connectivity during their travels. The eSIM offers unparalleled flexibility with its seamless activation at the touch of a button, eliminating the risk of losing or damaging the SIM card while transitioning between physical cards while also removing the need for dual-SIM devices.   

When travelling internationally, eSIM provides the perfect way for your customers to stay connected with little effort or worry.  

Use Case 2: Customers who require connectivity while employing a bring your own device (BYOD) policy 

In certain circumstances, your customers may have elected to not offer mobile phones as an option for their staff, instead relying on them to use their personal devices. Although this might feel like a lost opportunity as a reseller, eSIM opens an opportunity for you to sell a solution to your customer.   

eSIM and BYOD work hand in glove for several reasons. eSIMs provide the option for remote provisioning and updates to a device, allowing the customer to remain in control of their contract and make the necessary changes to allowances regardless of employees location.    By utilising an eSIM, your customer can also simplify their staff onboarding and offboarding procedures. New employees who use their own devices can receive a QR code to activate the relevant profiles on their phones. When employees leave, the eSIM can be disconnected remotely without requiring the retrieval of the SIM card. This is especially helpful in urgent situations like dismissals where there is a risk of the contract being abused if you have a disgruntled employee. In addition, if the user’s personal device is misplaced or stolen, the eSIM can be deactivated to lower the chances of it being misused if found.   

In conclusion, eSIM technology can open new opportunities to engage with those customers who typically employ a BYOD policy, opening new revenue streams for your business while offering greater convenience and flexibility for your customer.   

Use Case 3: Customers who require a backup SIM card 

eSIMs offer a versatile solution for customers who require a backup SIM card, providing a seamless and efficient way to manage multiple connections on a single device. Your customers value uninterrupted connectivity, whether it’s for business-critical applications or staying in touch with their colleagues day-to-day. With eSIMs, your customers can have multiple profiles on their devices, ensuring they remain connected, even if one network experiences issues.  

This is of particular interest to customers who have mobile operations, for example, event organisers or construction companies who are frequently moving to different locations. These customers can frequently find that the connectivity support in one area might not be replicated in another. By utilising eSIMs, the customer can easily move to the most powerful network, ensuring they stay connected while working on-site.  

It is also a fantastic solution for customers where voice or data connectivity is mission-critical. In the event of an outage or technical issues, whole operations can fail without a backup solution. eSIMs are the perfect safety net for these customers who can with a few clicks, migrate to the eSIM profile and restore connectivity.   

Use Case 4: Customers who require a fast deployment of voice and data connectivity   

eSIMs are an ideal option for those customers who require the ability to achieve connectivity at very short notice. Thanks to the ability to provision remotely, an eSIM can be activated within a few minutes and provide the customer with the voice and data that they require.   

This is critical for those working in the disaster response industry. eSIMs can be remotely activated and provisioned over the air, eliminating the need for physical SIM cards. This capability enables disaster response teams to quickly equip their devices with necessary network connectivity without the requirement of physically inserting SIM cards.   

eSIMs also offer the flexibility to switch between different carriers without changing physical SIM cards. In disaster situations where one network might be overloaded or unavailable, eSIMs allow responders to seamlessly switch to available networks, ensuring continuous communication and connectivity.  

As well as this, during disasters, volunteers often join response teams to offer their support. eSIMs allow for swift device provisioning, allowing volunteers to get connected and start contributing to relief efforts without delay.  

When it comes to establishing voice and data connectivity with speed and efficiency, eSIMs are the go-to solution. They offer several advantages over traditional SIM cards including ease of use and the ability to support multiple carrier networks. With an eSIM, your customer can quickly and easily activate their device without the need for physical SIM cards or lengthy setup processes. This makes them an ideal choice for businesses and individuals who require fast, reliable connectivity on the go.  

Use Case 5: Customers who are looking for a greener solution 

If your customer is looking to reduce their carbon footprint, eSIM technology is a great way to achieve this eco-friendly goal while also ensuring seamless and flexible mobile connectivity.   

By adopting eSIMs, your customers can play their part in helping the by eliminating the need for physical SIM cards and reducing electronic waste. eSIMs are also an eco-friendlier alternative to traditional sim cards as they significantly reduce the amount of waste sent to landfills when disposed of.  

eSIMs can also be remotely provisioned and activated, unlike traditional sim cards that need to be physically produced and shipped to the end user. This remote capability saves time, transportation, and energy resources, promoting eco-friendly practices.  

Overall, eSIM offers a greener alternative for your customers and can be a great selling point for those customers looking for a greener solution.   

If you’re looking to incorporate eSIM technology into your product line-up, Cellhire is here to lend a hand. Our Sim Management Platform and advantageous partnerships with Vodafone, O2, and EE give you the tools you need to provide your customers with the options they wont be able to refuse!  

Events Newsletter, Partners, UK News, US News

Cellhire delivers seamless connectivity for the FIFA Women’s World Cup 2023

[18 July 2023] [York, UK]. Cellhire, a global leader in mobile communications, announces that it has successfully delivered comprehensive data and voice connectivity support for the upcoming FIFA Women’s World Cup Australia & New Zealand 2023 (July 20th to August 20th)   As anticipation builds for the event, attendance is expected to surge by 25% compared to the previous tournament. To meet the extra demand, Cellhire has already fulfilled more than 1,000 orders of communication equipment. Cellhire has delivered a range of voice and data SIM cards for its range of customers comprising players, organisers, broadcast and other media and VIPs.   At what will be the first women’s FIFA World Cup final to be held in the southern hemisphere, Cellhire’s support will be backed by the company’s proven track record. With extensive experience in delivering high-end global connectivity solutions at major sporting events worldwide, Cellhire was the partner of choice for the Women’s World Cup 2023.  

Historic sporting event

Matt Bennett, Cellhire UK Managing Director comments, “We’re delighted to be deploying connectivity for what is a historic event in football. As we count down to kick-off, we’re fully focused on helping to make the tournament as successful as possible.”   The company’s secure and reliable data bundles will not only provide seamless local communication in Australia and New Zealand but also easy and secure contact with family and colleagues in their home countries.   National and global media, encompassing public and commercial TV, radio, and online-streaming broadcasters will utilise large voice and data bundles provided by  Cellhire. A range of SIM cards, mobile hotspots and a range of smartphones are part of the arsenal of equipment Cellhire has provided to ensure fans worldwide stay connected to this historic World Cup.  

Connectivity for Paris Olympics 2024 and beyond

Building on its support of the Women’s World Cup this year, Cellhire is already laying the groundwork for further events including the Pan American Games 2023, the 2023 Rugby World Cup, and Paris Olympics 2024, where it will play a similar role.   Utilising its proprietary Mobile Virtual Network Operator (MVNO) on the Orange Network, the official Mobile Network sponsor for both events to power voice and data services, Cellhire will provide secure, high-quality and flexible mobile communication solutions for athletes, organisers, VIPs and the media.  

About Cellhire

Cellhire (www.cellhire.info) is a leading global telecoms provider of mobile communications, M2M/IoT services and data connectivity to enterprise clients and indirect partners worldwide.   Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.   The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001, the internationally recognised quality standard. Cellhire has worked with Investors in People (IIP) since 2004 and holds the We Invest In People Gold standard. Additionally, the company won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.   Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS).   Cellhire recently secured a significant investment from mid-market private equity house LDC for a minority stake, to accelerate its substantial growth plans.  

UK News

Cellhire Achieves Gold Investors In People Accreditation

Global IoT and mobile data specialist Cellhire has been awarded We Invest In People Gold Accreditation by Investors in People.

Pictured Left to Right,
Louise Hilton – Cellhire HR Business Partner,
Martyn Stevens – Cellhire CEO,
Ann Southgate – Cellhire Senior HR Business Partner

Investors in People is the national standard which sets out a level of good practice for employee connection, engagement, wellbeing and organisational culture, contributing to organisational stability, security and success.

Investors in People assessed how Cellhire is performing against the We Invest In People framework.

Martyn Stevens, Cellhire CEO, says “It’s great for Cellhire and our customer base to have gained this. Having achieved the We Invest In People Gold Accreditation, Cellhire will continue to work to increase employee engagement and retention, drive innovation and inspire ambition, as well as improve business performance through relevant staff training and development. Congratulations to the entire team on this excellent achievement, I’m very proud to lead an Investors In People Gold Accredited organisation.”

Paul Devoy, CEO of Investors in People, said: “We’d like to congratulate Cellhire. Gold accreditation on We invest in people is a fantastic effort for any organisation, and places Cellhire in fine company with a host of organisations that understand the value of people.”

About Cellhire

Cellhire (www.cellhire.info) is a leading global telecoms provider of mobile communications, M2M/IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001, the internationally recognised quality standard. Cellhire has worked with Investors in People (IIP) since 2004 and hold the We Invest In People Gold standard. Additionally, the company won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS).

Cellhire recently secured a significant investment from mid-market private equity house LDC for a minority stake, to accelerate its substantial growth plans.

UK News

Cellhire Growth Plans Accelerate with Investment from LDC

Global IoT and mobile data specialist Cellhire has secured a significant investment for a minority stake from leading mid-market private equity firm LDC.

The partnership with LDC will accelerate substantial growth plans at Cellhire and help the management team to expand its product and service offering and further develop its Internet of Things (IoT) proposition.

Headquartered in York, Cellhire offers high-speed and secure ways for businesses and partners to stay connected worldwide. It has built key partnerships with UK mobile network operators (MNOs) Vodafone, O2 and EE through long established ISP agreements. Internationally it has developed partnerships with more than 40 MNOs and rolled out its first Full MVNO on the Orange network in France. Recently it has worked with China Unicom at the Beijing Winter Olympics and has established a commercial agreement with Qatari MNO Ooredoo for the FIFA World Cup. Cellhire serves customers across multiple distribution channels including B2B, B2C, White Label, Partner and M2M/IoT wholesale airtimes from offices in the UK, Germany, France, Japan and the USA.

In recent years the business has invested in the development of Atlas™, its proprietary Billing and SIM Management Platform as well as expanding its M2M, IoT and eSIM capabilities. This has underpinned strong growth with turnover increasing by 42% between 2019 and 2022, from £19.1m to £27.1m. 

Tim Williams, Chairman, Cellhire

LDC is backing the existing management team, led by Chairman Tim Williams and Group CEO Martyn Stevens. The investment was led by Dan Smith, Partner and Head of Yorkshire at LDC, alongside Investment Director Will Scales and Investment Manager Ana-Maria Garaba.

Tim Williams, Chairman at Cellhire, said: “Our team has worked incredibly hard over the last couple of years to strengthen our range of products and services. With LDC’s support we’re now at an exciting stage of our journey to broaden our proposition through technology and service.”

Dan Smith, Partner and Head of Yorkshire at LDC, added: “We are excited to be backing Tim, Martyn and their team. They are at the forefront of innovation in the sector and we see there is huge scope to grow the business particularly as the business develops its IoT offering and the market opens up to a growing number of use cases. We’re looking forward to supporting them as they continue to expand their proposition across the world.”

Tim Williams was named one of the UK’s Top 50 Most Ambitious Business Leaders in 2020.

Cellhire was advised by KPMG, CiL and Addleshaw Goddard.

LDC was advised by Alantra, Squire Patton Boggs, Strategy& and Grant Thornton.

About Cellhire

Cellhire (www.cellhire.info) is a leading global telecoms provider of mobile communications, M2M/IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001:2015, the internationally recognised quality standard. Cellhire is Investors in People (IIP) certified and won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS), due to the implementation of information security management systems and best practices regarding information security.

About LDC (www.ldc.co.uk/pressrelease)

  1. LDC is the private equity arm of Lloyds Banking Group and is authorised and regulated by the Financial Conduct Authority.
  2. LDC has committed to invest in at least 100 mid-market businesses over the next five years.
  3. LDC has a portfolio of 90 businesses across the UK, across a broad range of sectors including Construction & Property, Financial Services, Healthcare, Industrials, Retail & Consumer, TMT, Travel & Leisure and Support Services.
  4. LDC has a nationwide network of regional offices to provide a local presence to the businesses and communities it supports.
IoT, Partners, UK News

Cellhire appoints Head of Sales – M2M & IoT Connectivity, Duncan Griffiths, to drive strategic growth

Global M2M and IoT mobile data specialist Cellhire has appointed Duncan Griffiths to the newly created position of Head of Sales – M2M & IoT Connectivity. His responsibilities include leading the strategic M2M and IoT sales focus for Cellhire in the UK, France and across Europe to drive additional growth in this space. He joins Cellhire from BT, where he was Head of Sales – M2M and IoT Connectivity.

Duncan Griffiths, Head of Sales – M2M & IoT Connectivity

Griffiths’ 35 years’ experience in mobile includes 10 years at BT in the Head of Sales position, where he worked with different MNOs and service providers and developed a deep understanding of the M2M and IoT connectivity market.

At Cellhire Griffiths will lead the Group’s strategic sales focus for M2M & IoT connectivity, helping to shape business identity and bring new products and solutions to market.

Griffiths comments, “It’s a significant and exciting time to join Cellhire. As a direct wholesale partner of the top three UK MNOs, and through the capabilities of its full MVNO eSIMsmart, Cellhire offers extremely competitive M2M and IoT commercials across a wide range of networks and tariffs. Additionally, Fixed IP, Custom APN, Multi-IMSI, as well as access to standard roaming networks and 40+ global local network agreements, mean Cellhire can offer roaming and in-country deployments, ensuring commercial and network flexibility.

“Additionally, Cellhire provides real-time SIM control across multiple networks, through its self-service Atlas SIM Management & Billing Portal, which employs network-level APIs.

“Cellhire’s capability aligns to what customers demand in deploying critical M2M and IoT solutions, including technology and network choices on a local and global basis. With my deep and extensive experience in the market, I’m looking forward to shaping Cellhire’s M2M and IoT sales strategy, and further advancing the company as a global M2M and IoT mobile data specialist.”

Martyn Stevens, Cellhire Group CEO, says, “Duncan joins Cellhire at an exciting time as we gear up our sales resource both in the UK and France to drive growth in the M2M & IoT and Indirect Channel.

“The M2M and IoT space in telecoms continues to grow rapidly. With 2G/3G sunsetting, PSTN switch off and continued 5G rollouts, the opportunities will open up even further as businesses look for a connectivity upgrade path. Duncan’s specialist knowledge will support the business globally, but his main focus and remit is to drive sales in the UK, France and across Europe.

“Duncan joins us from BT where he has been Head of Sales – IoT Connectivity Solutions for the past 10 years. Duncan is well known in the industry and his career background, working with different MNOs and service providers, ensures he is well placed to lead our strategic sales focus in this space.”

About Cellhire

Cellhire (www.cellhire.info) is a leading global telecoms provider of mobile communications, M2M and IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001:2015, the internationally recognised quality standard. Cellhire is Investors in People (IIP) certified and won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS), due to the implementation of information security management systems and best practices regarding information security.

Actualités en France, UK News, US News

Cellhire deploys eSIM technology to connect media journalists in Ukraine, avoiding in-country delivery challenges.

Global connectivity provider and MVNO Cellhire is utilising its eSIM based mobile network, “eSIMsmart”, to provide mobile connectivity over-the-air to customers in Ukraine.

The eSIM based mobile connectivity is essential to ensuring individuals are contactable and have a communications lifeline. Cellhire is supporting many companies, broadcasters and media journalists that are already on the ground or heading to Ukraine to report and broadcast on the situation.

Martyn Stevens, Cellhire Group CEO, says, “The invasion of Ukraine has created a crisis for companies with employees located there. Our eSIM solution is an essential lifeline in these crucial times, keeping users on the ground connected.”

“Utilising our MVNO eSIMsmart, we are providing eSIM profiles instead of physical SIM cards meaning mobile connectivity is provisioned instantaneously over-the-air in Ukraine, avoiding the logistical distribution challenges faced delivering physical SIMs in-country.”

In addition to eSIM mobile connectivity, Cellhire is also providing satellite phones to many customers travelling to Ukraine as an essential emergency backup. Satellite phones are particularly beneficial in case of local mobile network outages, blackouts or potential cyber-security related incidents in Ukraine.

Stevens adds, “Like many European mobile network operators, Cellhire has delivered several support packages across its partner networks to help customers in and outside of Ukraine.”

About Cellhire

Cellhire (www.cellhire.info), is a leading global telecoms provider of mobile communications, M2M and IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the Group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001:2015, the internationally recognised quality standard. Cellhire is Investors in People (IIP) certified and won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS), due to the implementation of information security management systems and best practices regarding information security.

Partners, UK News

Newly launched white-label SIM management & billing portal puts indirect partners and resellers back in control.

York-based global telecommunications provider Cellhire launches the first phase of an infinitely tiered white-label version of its Atlas SIM Management & Billing portal. The new development will enable Indirect partners and resellers to offer a branded portal to their customer and customer’s customer; complete with SIM control, usage and billing information, alerting and spend cap control, across multiple networks.

White Label Portal

Phase one offers partners the ability to segment their SIM base and create fully branded portals for their customers offering views of the SIM base, SIM status, data usage and billing information. The brand-agnostic white-label approach to all alerts and emails allows reseller partners the chance to send alerts directly to the customer chain. In addition, customers can also self-serve SIM suspension, reactivation and SIM swaps 24×7. Phase two will add further aspects of SIM control including the setting of spend caps and alert levels as well as greater control for partners themselves.

Cellhire UK Managing Director, Matt Bennett, says, “The creation of a brand-agnostic white-label portal is in response to channel demand and complements Cellhire’s extensively-used Atlas SIM Management & Billing portal. The white-label approach will be a real aid when onboarding new partners and further enhances why UK Resellers who want to provide IoT and Voice & Data services to their customers, choose Cellhire as their preferred partner.”

Cellhire Group Chief Technology Officer, Peter Whelerton says “Cellhire has an excellent track record of listening to partner requests, white-labelling was top of the list. The white-label version of the portal will provide an infinite number of tiers allowing every level of the supply chain to offer a portal in their branding to their customers with all the main SIM control functions, billing, and usage information. The white-label portal, like all Cellhire portals, has been created in-house by an expert and resilient team.”

For further information or to arrange a demonstration, please contact Cellhire +44 (0)1904 610610 or email resellers@cellhire.com

About Cellhire

Cellhire is a leading global telecoms provider of mobile communications, M2M and IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the Group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The Company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001:2015, the internationally recognised quality standard. Cellhire is Investors in People (IIP) certified and won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS), due to the implementation of information security management systems and best practices regarding information security.

Events Newsletter, UK News, US News

Success at Beijing 2022 Winter Olympics for M2M/IoT mobile data specialist Cellhire

British M2M/IoT mobile data specialist Cellhire plc provided 11,000 mobile data connections, with voice service activated on request, to the organisers, media, athletes and attendees at the Beijing 2022 Winter Olympics and Paralympics in China.

The athletes, organisers and attendees benefited from secure, reliable, and affordable data bundles, enabling them to communicate securely not only in China but importantly, with family and friends in their home countries.

Global media including public and commercial tv, radio and online-streaming broadcasters utilised large data bundles on Cellhire SIM cards, mobile hotspots, smartphones, and other value-added telecoms services to broadcast and report in real-time.

Cellhire will provide the same suite of services at the 2022 FIFA World Cup in Qatar later this year, where the company has established a direct relationship with the network provider and official sponsor Ooredoo.

Cellhire UK Managing Director, Matt Bennett, says, “Cellhire is the preferred supplier of mobile data and M2M/IoT connectivity for clients involved in very large events around the world. Being able to offer secure mobile data connections for use in China helped to protect user privacy and mitigate risk to personal data.”

“We have an excellent track record in the global sports and entertainment fields for providing data connections and telecom solutions through the close relationships we have with network providers around the world.”

“In total, we have provided many tens of thousands of connections at major events, such as Olympic, Paralympic and Winter Olympic Games, FIFA World Cup, UEFA Euro Finals, Commonwealth Games and the Tour de France. Many of which enables the media to have reliable and secure data connections to live-broadcast to their audiences”, Bennett adds.

About Cellhire

Cellhire (www.cellhire.info), is a leading global telecoms provider of mobile communications, M2M and IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the Group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The Company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001:2015, the internationally recognised quality standard. Cellhire is Investors in People (IIP) certified and won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions for events around the world.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS), due to the implementation of information security management systems and best practices regarding information security.

Hints & Tips, Partners, UK News

PSTN Switch Off 2025 – What Opportunities are Arising?

The Public Switched Telephone Network (PSTN) allows for traditional fixed line telephony over copper telephone lines using analogue signalling. In addition to traditional voice services, many specialised services that use the PSTN will need to make the move to digital solutions before the December 2025 PSTN/ISDN switch off and September 2023 “Stop-Sell” deadlines. It’s estimated that over 2 million local UK businesses will be impacted, creating a surge in opportunities with the move to completely digital. This blog will highlight the different opportunities that have arisen, how different digital solutions compare and how known connectivity issues can be solved with new advancements. 

Many businesses believe the decision is strictly between switching to Hosted Voice (VoIP) or mobile, however, it’s not just a question of which solution to switch to, it’s finding the correct match to how a business operates. For larger businesses, VoIP could be considered a more practical solution, allowing multiple devices to be integrated, whether landline or mobile, and can reduce the downtime caused by repairs or issues with the copper wires. Many, however, have concerns over the overall cost, security, reliability, and QoS of a VoIP solution versus the perceived benefits. For many businesses such a heavy investment may not be needed.

The shift to mobile in recent years has seen ‘Mobilepreneurs’ on the rise, with over 31,000 new smartphone-based businesses predicted in the next 3 years, according to O2 Business. With micro-businesses making up 96% of all businesses in the UK, the rise in reliance on mobile voice and data services could lower the cost of tariffs even further as mobile becomes a more widespread option for small businesses across the country. With the addition of mobile applications that mimic traditional PBX functionality, businesses of all sizes could see a cost-benefit of switching to a ‘mobile only’ communications strategy.

With these fundamental changes, what opportunities arise? VoIP is still a choice for solutions where voice is needed such as lifts comms and door systems, however, there are key opportunities in specialised services, by utilising 4G/5G mobile data connectivity instead. Primary services running on ADSL can be replaced with a stronger data connection. Street furniture, such as traffic lights, causes stress, time and demand heavy costs when digging up roads for fibre. Instead, there is a massive opportunity to switch to M2M IoT mobile data connectivity through multi-network SIMs in place of the old L2TP to eliminate unnecessary cost, time, roadworks and disruption. Examples are already out there, with businesses using intelligent mobile data to support major government public body’s to move street furniture endpoints away from the PSTN and to monetize these, often receiving millions in revenue. The UK security system industry is thriving with new opportunities waiting for change, it’s largely made up of IoT devices that rely on the PSTN and is worth £1.5bn alone. Using M2M IoT mobile data can not only aid the transition but provide better benefits and control for businesses across the country, while delivering greater financial opportunities for providers. Construction, healthcare and even the alarm industry are all in need of new connections due to the switch off and are some of the biggest industries across the UK, with 1 million alarms alone waiting to be migrated from the PSTN. The advantage of mobile means customers can be connected right away, avoiding fibre installation delays, and preventing the anxiousness of the 2025 switch off and 2023 “stop-sell” deadline looming upon us. 

With access to multiple mobile networks, M2M IoT SIMs can prioritise the strongest signal during network outages and can switch automatically, preventing maintenance issues or loss of connection. Despite 95% of the UK having access to fibre broadband, it’s not always the right solution, especially for businesses who need to connect sites right away, or those wanting to avoid long contract commitments. Legacy issues surrounding signal strength and QoS in remote locations are solved, as multi-network M2M IoT SIMs will connect to the strongest signal available and are network agnostic. Meaning if a cellular network problem occurs, it will simply automatically swap to the next strongest alternative network. Concerns on data caps and the amount of control over the data usage can be squashed, the level of customisation and the management tools available with M2M IoT SIMs will leave businesses and providers with more control and flexibility than before. 

To conclude, it’s not a question of which Hosted Voice (VoIP) or Mobile solution looks better or is more affordable, it’s about how the solution will match with a business’s operations and what benefits it will bring. The vast opportunities brought about by the switch off, not only for voice solutions but for all other specialist services, provides great financial openings and benefits waiting to be grasped. M2M IoT Mobile Connectivity is a massive opportunity for the Channel. Partner with Cellhire and discover new solutions to grow your M2M IoT revenue. Start getting involved today.

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